Proyecto Diaz Coffee - San Francisco, CA
Founded in San Francisco, their story is one of passion and purpose. They are a family rooted in coffee. With their legacy begining in the early 1900’s when the Diaz family began growing coffee in the lush hills of Oaxaca, Mexico. As the years went on, the estate was divided up and passed to great grandfather’s children. One of those children is was the co-founders grandfather, Juan Leovigildo Diaz, and for the past 70 years, he has been cultivating coffee on his farm, EL CARMEN. This is where Proyecto's story continues.
Initially, they saw the dedication and blind love that he had for his farm and the coffee it produced, no matter how much effort and loss it took to produce the crop. But they quickly learned that due to various environmental, economic, and cultural issues that confront the modern farmer, coffee agriculture isn’t a sustainable livelihood for a small producer. Unfortunately, this is a story shared by many around the world.
And so, in 2014 they set out to make coffee farming a viable livelihood for their grandfather and others like him. They started by putting 10% of their profits back into the farm in the hopes of rebuilding both their grandfather’s farm and the Diaz legacy, and creating a direct bridge between coffee producer and coffee drinker.
Welcome to their project—caffeinate with purpose.
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