Greater Goods Coffee Co. - Austin, TX


Greater Goods Coffee Co. - Austin, TX

Greater Goods offers a carefully curated selection of specialty coffees from around the world. From unique single origins to laid-back blends, they pride themselves on having something to please every palate. They founded their company on the following principles:

Sourcing and Roasting Done Right. From Colombia to Kenya, they travel far and wide to find the world’s best coffee. Flavor is key, and their on-staff Q-graders are certified to professionally evaluate the sensory characteristics of each potential coffee. But for them, cup quality goes hand-in-hand with social and environmental responsibility. They partner with producers who provide fair wages and utilize sustainable practices to protect the environment. Once the coffee gets to Greater Goods, they craft individual roast recipes to bring out the best in each batch.

They think their sourcing and roasting sets them apart, and it seems others agree: Food & Wine Magazine named them the Best Coffee in Texas 2019.

Giving Back. Beyond great coffee, they’re passionate about their community. Each of their coffees supports one of Four local Texas Nonprofits. Each bag sold is more than just coffee - it’s meals for families, training for puppies, support for individuals with autism and bright futures for children. 

Sharing Coffee Knowledge. They built our training lab in East Austin because the art of great coffee shouldn't be a secret. As an SCA Premier Training Campus, they’re accredited by the Specialty Coffee Association to teach professional Certification classes. They also offer community classes and team building sessions.

Texas Hospitality. Greater Goods was born and bred in Texas. It all began in 2015, when founders Khanh Trang and Trey Cobb decided to follow their dreams (and their palates) to form a roasting company in the Texas Hill Country. Cafés in East Austin and Bee Cave followed in 2018. They've grown quite a bit since the early days, but they still consider their employees and customers to be part of the family. They value everyone who walks through their doors, and they strive to ensure that all their guests feel cared for and welcome within their spaces. Y'all come back now, ya hear?

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